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Optimum Healthcare IT, a Best in KLAS healthcare staffing and consulting services firm, announced today that their Vice President of Marketing, Larry Kaiser, was named a 2020 Medigy HITMC Award Winner in the Health IT Marketing Person of the Year category.

The Health IT  – Marketing Person of the Year award recognizes the outstanding work and achievement of a marketing, PR, or communications professional, who works at a Health IT company. This person has demonstrated outstanding leadership, resourcefulness, creativity, and teamwork over the past year.

Every year, the Healthcare and IT Marketing Community (HITMC) honors the individuals and organizations who distinguished themselves over the past year. Nominations for the Awards are reviewed by a selection committee made up of industry veterans, and only three are chosen as Honorees in each category. A panel of judges then evaluates the Honorees, and a winner is chosen.

Larry Kaiser is a deserving winner of a 2020 Medigy HITMC Award, said John Lynn, Chief Editor, and Founder at Healthcare Scene, the company behind HITMC. Together, the 2020 Award Winners are a shining example of the best in healthcare marketing. It is truly inspiring to see what happens when bright, passionate people work together.

Larry Kaiser joined Optimum as the Vice President of Marketing in June of 2016. As an expert in his field, Larry has dedicated himself to building a strong marketing department managing various areas including, content development, field marketing, brand management, business development, web, and visual design, among others. He uses his background in Healthcare IT and his passion for marketing to develop successful strategies and communication to help Optimum effectively engage with our targeted audiences. Larry is also very active in various Health IT communities online. He is always looking for opportunities to learn, promote, and share his knowledge with others around overall marketing and the Healthcare IT space.

I am honored and truly humbled by this recognition, said Larry Kaiser, Vice President of Marketing at Optimum Healthcare IT. I have been in Healthcare IT marketing for over 15 years, and every day I learn something new that helps me do my job better. I would not have received this award if not for my team of highly skilled marketing, design, and content creators - I consider this a team win.

About The HITMC Awards
HITMC is a community – bound together by a passion for and a love of PR, communications, and marketing in healthcare and Health IT. The central idea behind HITMC is to bring together all the smart, innovative, and hard-working healthcare professionals so that we can learn from each other. We enable this by creating a culture where sharing, mutual respect, and lifting each other up is the norm. The annual HITMC Awards are an embodiment of this ethos. They are meant to celebrate the best individuals and organizations who have elevated healthcare marketing, PR, and communications in the past year. For more information, visit

About Optimum Healthcare IT

Optimum Healthcare IT is a Best in KLAS healthcare IT digital transformation and consulting firm based in Jacksonville Beach, Florida. Optimum’s comprehensive service offerings include Enterprise Application Services, Digital Transformation, and Workforce Management, which features our skill development program, Optimum CareerPath®. Backed by a leadership team with extensive expertise, we deliver tailored healthcare consulting solutions to diverse organizations.

Visit or call 1.904.373.0831 to learn how your organization can utilize our solutions.


Larry Kaiser
Chief Marketing Officer


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