On February 8, Optimum Healthcare IT Chief Marketing Officer Larry Kaiser was featured in a profile Q&A by HISTalk. The 20-year marketing veteran discussed the ever-changing healthcare marketing landscape, how engaging with your audience has become a data-driven exercise and how Optimum Healthcare IT differentiates between brand awareness versus lead generation work.
Larry also introduced The Optimum Pulse, a weekly LinkedIn newsletter that will deliver a curated blend of insightful articles, expert interviews and practical insights that address the crucial intersection of healthcare and technology. The newsletter will feature cutting-edge insights, expert perspectives, the latest information on tech solutions and innovations and original Optimum Healthcare IT content.
To read the full interview, click here.