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Optimum Healthcare IT, a Best in KLAS healthcare staffing and consulting services firm, today unveils a newly refreshed brand identity, featuring a new website, refined messaging, and a modern, clean look. The brand refresh represents the evolution of the company as well as its strategic vision for growth. The updated visual identity presents a bold new look and feel, expressing the progressive energy of the company and assertively portraying a forward-thinking approach to providing industry-leading services for clients.

Since 2012, Optimum Healthcare IT has provided healthcare organizations with industry-leading staffing and consulting services. Today, the company’s capabilities span the full electronic health record (EHR) lifecycle, and the new brand showcases the evolution of the company as well as the services the company offers. Optimum recently announced the launch of an Enterprise Resource Planning (ERP) service line.

We are constantly evolving to meet the needs of our clients better, said Jason Jarrett, CEO of Optimum Healthcare IT. The brand transformation better represents who we are today, our capabilities as an organization, and our strategic vision for the future. It is an exciting time for Optimum Healthcare IT.

In conjunction with the brand refresh, Optimum launched a new, fully responsive website that better represents our service offerings and communicates what sets us apart from our competitors. The site features many of the current web design trends and provides a clean, easy to access platform for content delivery with improved functionality. There was extensive focus put on delivering high quality thought leadership, news, and other innovative content focused on Optimum’s mission of providing world-class consulting services.

We are proud of the refreshed brand and new website. It brings the company to life while enhancing our service lines and content delivery, said Larry Kaiser, Vice President of Marketing of Optimum Healthcare IT. We wanted the website to resonate with clients, in the industry, and to stand out among our competitors. I am very proud of the work the marketing team has done.

Optimum Healthcare IT will continue to enhance the brand in the coming weeks and months. The new brand identity is successfully deployed on the organization’s website, collateral, social media channels, and more.

About Optimum Healthcare IT

Optimum Healthcare IT is a Best in KLAS healthcare IT digital transformation and consulting firm based in Jacksonville Beach, Florida. Optimum’s comprehensive service offerings include Enterprise Application Services, Digital Transformation, and Workforce Management, which features our skill development program, Optimum CareerPath®. Backed by a leadership team with extensive expertise, we deliver tailored healthcare consulting solutions to diverse organizations.

Visit or call 1.904.373.0831 to learn how your organization can utilize our solutions.


Larry Kaiser
Chief Marketing Officer


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